Why is there an increased open rate issue when using Apple Mail?

Applies To

• Outreach Users
• Outreach Mail
• Apple Mail App

Answer

The increased open rate issue with Apple Mail is not Apple Mail specific but occurs due to user email settings.

This issue occurs when a user opts into hiding their open data or the organization is uses a security feature that validates images and links that are not malicious in nature. This behavior occurs at the recipient level and can not be controlled by the sender.

Outreach encourages all of our customers to measure the success of their campaigns on quantifiable and measurable engagement metrics including click tracking and bookings. Following best-sending practices helps customers ensure that they are sending emails that have the best engagement metrics.