How to create Seller Content

Objective

Utilize Seller Content to create content blocks that can be reused across all seller communication.

Applies To

• Outreach Users
• Seller Content

Procedure

1. Log in to Outreach.
2. Open the left navigation and click Agents & AI > Knowledge > Seller Content.
3. Click New Content.
4. Create a title for your content (e.g. Messaging for Sales Leader in SaaS Industry)
5. Select Content Category. 
   • Persona - Search or select from Personas (e.g. C-Suite, Marketing Leader)
   • Industry - Search or select from Industries (e.g. IT, Telecommunications)
   • Product- Select relevant product
     • Note: It is required to select at least one Persona, Industry, or Product in order to proceed. You can also target accounts or prospect that are in a particular industry or with a particular product. All three can be used at one time but try to be specific.
6. Create the appropriate message.
   • Pain Points Addressed by Your Company- This includes examples of areas where your company or product can assist the customer in addressing inefficiencies
     • Example: "Low Rep Productivity - Reps spend too much time dealing with administrative tasks instead of engaging with high-value prospects"
   • Benefits of Working with Your Company - Highlight unique selling points and benefits for your company's products.
     • Example: "Increased Rep Productivity - Automate follow-up tasks, task management, and email personalization to free up time to focus on selling"
   • Proof Points- Showcase how your solution integrates seamlessly with complementary offerings, creating a compelling value proposition.
     • Example: "Sales teams using Outreach have seen a 20% increase in productivity by automating tasks using Sequences"
7. Click Save.