Objective
The purpose of this article is to provide information to Outreach Users regarding sequence reporting for Prospects.
Applies To
- Outreach Users
Sequence Reporting: Prospect Overview
The prospect overview gives you a snapshot of how prospects are behaving within a sequence. The default view will show you percentages, while hovering over the stats will show the actual number of prospects who fit that category. Here is an example to help you better understand the chart below.
Sequence Insights can be found by clicking on the "Insights" tab on the top of the sequence page.
This is the default view of your sequence statistics regarding prospects when you go to your sequence overview page:
Hovering over the same statistics on the sequence overview will reveal the actual number of prospects in these categories:
| Label | Calculation |
|
Prospects |
Total # of prospects added to the sequence |
|
Pending |
Total # of prospects who are pending in the sequence |
|
Active |
Total # of prospects who are active in the sequence |
|
Paused |
Total # of prospects who are paused in the sequence |
|
Failed |
Total # of prospects who are failed in the sequence |
|
Bounced % |
Total # of bounced prospects / (Delivered Total + Bounced Total) |
|
Opted Out % |
Total # of opted out prospects / Total # of prospects |
|
Finished |
Total # of prospects who have finished the sequence |
|
Replied % |
Total # of prospects who answered a call or replied to an email / Total # of contacted prospects |
|
No Reply % |
Total # of prospects who did not answer a call or reply to an email / Total # of finished prospects |
|
Contacted |
Total # of prospects who were called or emailed in the sequence |
|
Delivered |
Total # of prospects who received an email in the sequence |
|
Opened % |
Total # of prospects who opened an email / Total # of delivered prospects |
|
Clicked % |
Total # of prospects who clicked a link / Total # of delivered prospects |
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