Sequence Step Analytics - Email

Created by Amy Thompson, Modified on Mon, 9 Feb at 11:01 PM by Alsabana Sahubarali

Applies To

Outreach Users

Overview

Within the Sequence, there are metrics that exist on each individual variant on email steps. This gives a snapshot of how the specific steps and variants are performing and how Prospects interact with them.

Metric	Definition
Opened	The total number of prospects that have opened that email variant
Clicked	The total number prospects that have clicked a link in that email variant
Replied	The total number of prospects who have replied to that email variant
Interested	Prospects count with positive replies + Prospects count with referral Replies Positive and referral replies are retrieved using the Outreach Sequence Email Sentiment Classification.

Additional Resources

Using the Interested Metric for Sequences

Outreach Sequence Email Sentiment Classification

Outreach Email Tracking Options Overview

How to Enable or Disable Email Open and Click Tracking in Outreach at All Levels